There's no question that Ryback can be a monster heel. He's a gargantuan man that hulks above just about everybody in the WWE. He's got a great menacing promo style with his gravelly voice and his ability to, well, be menacing. But did they turn him too soon?
The WWE wanted to get Ryback in a feud with John Cena, but as we've seen in the past, they're not too fond of face vs. face feuds. So, they gave him a bit of an edge, walking out on the biggest face in the business today.
His heel promo on Raw two weeks ago was strong and angry, which is very fitting for a monster heel. But, wasn't Ryback just beginning to get some momentum as a face? Wasn't he finally receiving a legitimate fan following?
The idea of turning Ryback heel is a good one, but the timing stinks. The build toward a Ryback vs. John Cena match could have been dragged out for a much longer time.
For those of you over 30, the Randy Savage vs. Hulk Hogan build was remarkably slow. The seeds were planted, but each time you thought they'd feud, they made up and were friends again. By the time Savage turned, we were frothing at the mouth wanting it to happen.
The WWE missed the boat on this one. They could have followed a similar path for Ryback and Cena. They could have teamed up together to fend off The Shield and anyone else in their paths.
Cena could have failed to help Ryback on various occasions, but instead of Ryback instantly snapping, he could have slowly began losing faith in Cena as his friend.
One thing of note is Ryback's use of "Super Cena." Is the WWE giving the smart fans the middle finger? Are they really going to feed Ryback to Cena, just to make the Cena haters upset?
It's too late now, as Ryback and Cena will face off for the WWE Championship in less than a month. They could have dragged this to SummerSlam. Instead, Ryback is getting thrust into a title program prematurely.
Without giving the fans proper time to get emotionally invested, they're not going to give their match the respect and reaction it deserves.
Michael Dunlap is an NBA credentialed writer who covers Phoenix Suns practices and games for the site he founded , HoopsHabit.com. Check it out for daily exclusive news, opinions and analysis on all 30 NBA teams from Michael and his staff.
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